Description

Overview of job

In this role, you will be responsible for managing clients and provide strategic marketing solutions and offer marketing consulting services to the clients. Focus for this positioning will be on Sports consulting starting from executing evaluation studies for sports including consumer surveys, social media listening, media data analysis. 

The role would require active engagement with media vendors, sponsoring brands and franchisees and advise them on impact measurement of sponsorships. Job would require analysing multiple data sources and build insights stories for brands.

Reporting of the role

Reports to Partner, mConsult

3 best things about the job:

1. Working on the fastest growing industry in entertainment sector, viz. sports marketing and engage with brand marketing teams across categories
2. Building a unique product for Sports sponsorship measurement- Sports Watch
3. A revenue driving role in a high growth sector

Measures of success –
In three months:

• Get an understanding of the Sports Watch and build it further as a unique proposition for IPL 9 and PKL 4

In six months:

• Identify gaps in the similar offerings available in the market for Sports, and build unique proposition for Sports Watch
• Analyse potential partner relationships for the product within the Sports & Marketing industry

In 12 months:

• Become an expert on Sports Marketing
• Get a full grasp on pricing, agency management, and client relationship management
• Work as the extended marketing team for the client

Responsibilities of the role:

• Active client engagement and work as an advisor for Sports associations
• Developing consumer on competition and market insights using multiple data sources- convert into action points for communication and sponsorship planning
• Develop expertise in correct and creative use of all GroupM tools and provide direction to the Business Team in using the same
• Initiate and integrate customized research and all GroupM proprietary research
• Brand positioning development and Brand Equity management
• Agency management (Past experience in managing creative, media, BTL agencies, signage execution a must)
• Developing marketing briefs
• Preparing Execution and Evaluation reports regularly
• Rate and Cost Negotiation
• Interacting with client’s marketing & sales team to get required information as well get execution/operational marketing work done
• Work as client’s dedicated marketing resource (i.e. Brand manager)

What you will need:

• Deep passion and understanding for sports
• Minimum 5 years in marketing and sales experience
• Quantitative Aptitude & comfortable with numbersand MS Excel
• Data interpretation & Data visualisation
• Logical reasoning
• Basic understanding of consumer research, familiarity to data bases like TGI, BARC, Media planning frameworks
• Presentation skills
• Networking and Relationship Skills
• Willingness to travel when required

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

India market overview
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.