Social Media Analyst - Colombo
Description
Vocanic is looking for a bright and enthusiastic Social Analyst to join the team. We are looking for someone who is hungry to dig into data related to social media to analyse the information and develop insightful reports.
You must be self-starting, proactive, energetic and not afraid of getting their hands dirty. We deal with tight deadlines and need to be hands-on; the goal is to give our clients great insights and work with our colleagues to turn that into workable actions.
3 best things about the job:
- Perfect for people who like to spend their day understanding what works in Social Media
- Work with a dynamic team that likes to have fun
- Have your insights and recommendations help brands improve their social mentions
- Learned on how to use social media monitoring tools
- Provide custom analysis reports and recommendations
- Work closely with the client engagement team to deliver client’s reports
- Providing input on strategy based on insights you have developed
- Participated in new business pitches and strategy
- Have a good understanding of all the local and global tools and platforms with the strengths and weaknesses
- Have your finger on the pulse of trends in Social Media and Analytics
- Analytic skills, quantitative and qualitative – you’ve got to like working with numbers!
- Critical thinking skills, writing skills, communication skills
- Knowledge of social media analysis tools desired but not essential
- Self-starter, with strong ability to initiate projects and see-through to completion
- Experience using social media platforms such as Twitter, Facebook, Instagram and others.
- Ability to think beyond ‘what happened’ to ‘why it happened’ and ‘what we now do’
- Ability to manage a project and work with clients
- Social Media Listening – using a range of Social Media Listening/Monitoring tools produce monthly reports for clients analysing their brands and benchmarking against their competitors
- Social Media Property performance analysis – Reporting at the performance of clients Facebook/Twitter/Instagram accounts
- Content Performance Evaluation – analysing what types of content is performing well
- Work with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions
- Work with social media and digital leadership to help evolve agency metrics processes and techniques
- For new business, build social and digital metrics analysis into pitch proposals for new clients
- Passion for social media
- Good communication skills in Bahasa and English
- Proficiency in MS Excel, PowerPoint
- Degree or Diploma in a relevant discipline
- Experience with tools such as Radian6, DigiMind, MediaWave, SM2 etc
About Vocanic
Vocanic is Asia's largest full-service social media marketing agency, and has been one of the first agencies to craft and execute social media strategies, and measure and analyse social media buzz. In 2014, it was named one of the Top 40 Social Media Agencies in the world by R3, and is the only Southeast Asian agency to make the list. Vocanic’s dedicated team of more than 100 professionals are spread across Singapore, Malaysia, Indonesia and Thailand, giving us intimate market knowledge on a wide range of industries automotive, retail, travel, FMCG and others. As part of GroupM, Vocanic is able to integrate social media and traditional media planning to deliver large scale social media program for our clients. To learn more about Vocanic, visit us at www.vocanic.com