Head of Performance Marketing - Connect
Description
As the Head of Performance Marketing (Search, biddable and Programmatic Advertising) for GroupM Connect, you will be responsible for overseeing the overall management of the Paid SEM/SEO, biddable and programmatic advertising business for GroupM Connect.
This includes ensuring the consistent delivery of the Search product (SEM/SEO), biddable media across all major platforms (Facebook, Google…), implementing programmatic advertising solutions for our clients, deliver growth of new business as well as the development of your team and the whole group in the mentioned areas. This will involve driving best practice including tools and processes while ensuring integration and communication with the regional team...
This includes ensuring the consistent delivery of the Search product (SEM/SEO), biddable media across all major platforms (Facebook, Google…), implementing programmatic advertising solutions for our clients, deliver growth of new business as well as the development of your team and the whole group in the mentioned areas. This will involve driving best practice including tools and processes while ensuring integration and communication with the regional team...
Reporting of the role
This role reports to the Head of Digital for GroupM Philippines
3 best things about the job:
- As Head of Performance you will be the championing GroupM Connect’s data- and technology driven buying, generating higher ROI for clients and higher revenue/margin for agencies.
- It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media group in the Philippines working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business.
- You will be expose to the most advance way of buying digital media
Measures of Success:
In three months, you would have:
- Been up to speed with overall portfolios / value proposition and able to articulate this confidently
- Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
- Identified opportunities to drive best practices in terms of tools adoption and process improvement to positively impact your team
- Grow and strengthen your team and build relationship with the agencies digital leads
In six months, you would have:
- Implemented tools and process improvement changes which have increased the efficiencies of the team
- Built trust and confidence of agencies by guiding them through the engagement process and actively listening and responding to their queries and concerns
- For the long-term development of the team, you will coach others by assessing each individual's strengths and areas for development and encouraging a free exchange of constructive feedback
- Over time you will encourage greater accountability and responsibility on your search and biddable leaders by pushing down decision-making and avoiding taking charge unless absolutely necessary
- Stabilized the Search, biddable & programmatic team successfully
- Generated more profit by new business and by operational excellence
- Integrated the team and services successfully in the overall planning product
Responsibilities of the role:
- Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with Xaxis
- Review and benchmark of current services
- Phased development plan for growth / success
- Clear escalation process for best in class service
- Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution. Establish best practice in rolling out a Programmatic Buying Unit.
- Deliver business plan to establish programmatic buying capability across agency upon request
- Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
- Ensure integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end to end media opportunity through the Connect programmatic offering
- Discover and integrate new technology partnerships to drive operational efficiency through the GroupM technology team
What you will need:
Working experience in Agency Trading Desks (Vivaki, Criteo, Mediamath, etc…) or Programmatic Vendors or Publisher programmatic product managers
- Actual Campaign execution experience with programmatic players, as well as measurement providers
- Familiar with DSP, programmatic products, as well as data providers in the local market
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
- In-depth knowledge of programmatic technology stack’s inner working processes:
- How guaranteed inventory is selected or passback based on DMP recognition
- What the cookie mapping process entails from publisher to DSP, and from DSP to DMP
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Philippines market overview
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.
It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.