Description

Media Lab is seeking a Senior Planning Executive to join the team. You will be responsible for assisting the planning team in delivering connected communication strategies that are grounded in consumer insights and which deliver on client objectives. 

Reporting of the role

This role reports to the Planning Manager

3 best things about the job:

1. Working with one of Australia’s most innovative financial clients in a dynamic media landscape with a client portfolio consistently looking for fresh ways to activate campaigns.
2. Taking a digital-first approach and driving innovation
3. Working in an amazingly collaborative team who also love a good social event

Measures of success

In three months:

• Understood the client business and the category they play in
• Understood the client’s processes and tools and be assisting with key monthly and quarterly administration tasks
• Delivered competitive updates, both regular reporting and ad hoc proactive updates for clients
• Embedded yourself into the internal team and understood the different specialisms you work with

In six months:

• Built a collaborative relationship with your clients, acting as the lead contact across various portfolios, and supporting the Managers’ relationship with the client.
• Supported your manager to deliver several planning responses, from insight and strategy through to execution
• Project managed cross-media, category and industry leading campaigns

In 12 months:

• Be leading your own accounts autonomously
• Worked closely with GroupM’s other specialisms on at least one project

Responsibilities of the role:

Client Planning and Management

• Build/ maintain strong client relationships through best in class client servicing
• A good understanding of the client category, e.g. market share, purchase barriers, key competitors
• Actively drive the application of consumer learnings and audience understanding in campaign development

Internal Operations Management

• Assist with key monthly and quarterly administration tasks including reporting, competitive, and assisting in invoicing process
• Attend regular WIPs with client and communication partners and assist in delivering the action points
• Maintain a high level of quality control on all outputs to client, meeting all agreed deadlines

What you will need: 

The ideal candidate should have at least 2 years’ experience under their belt, either in a planning role or an investment role with a strong element of client and account management.  They should be confident in using industry tools and have a competent understanding of all media channels (including digital) and basic planning principles. They should have a passion for getting under the skin of their client’s products and embrace both data and ideas to deliver planning solutions.

Knowledge and skills

• Minimum 2 years’ experience
• Understanding of all media channels
• First class systems knowledge and application, including Roy Morgan & AQX
• Strong organisational and time management skills
• Attention to detail with high levels of accuracy
• Competent in all Microsoft office software
• Excellent verbal and written communication skills

About Media Lab

Media Lab is a new media agency within GroupM that has been independently designed to manage the planning and buying for the Westpac Banking Group.

Media Lab prides itself on mobilising the best resources in market to effectively utilise both client, market and media data to make informed decisions on both creative and innovative media strategies which are applied across the breadth of the Westpac Brand Portfolio.

Want to learn more about Media Lab? Take a look at our careers page here

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
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GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.