Description

Overview of job 

In this role, you will be responsible for the implementation of digital products and resources for Multi National Company. As the Digital Account Director for Digital Campaign Management, you will steward the internal digital operations and ensure that some of the market’s biggest campaigns are brought to life. In this role, you will also directly manage the brand’s agency teams and media partners by driving work streams for the campaign deployment.

You should be able to work quickly, think on their feet, act entrepreneurially and collaborate effectively within an ecosystem of internal and external stakeholders.

Lastly, you will support the Client Leads by providing data-driven insights for the development of strong digital strategies. 

Reporting of the role

This role reports to the Managing Director

3 best things about the job:

1. Working with the Indonesian biggest brands
2. First to roll out many products within digital media in this market
3. Overseas training opportunities

Measures of success – 

In three months:

• Understood Maxus and brand culture and processes
• Ensured the timely delivery of plan; deployed plan and proper optimization parameters
• Efficiently tracked campaign results against the planned KPIs

In six months:

• Integrated Digital platforms & strategy together like Content marketing, Display and Media
• Learned and gained product knowledges and digital strategy
• Set up the campaign management team ensuring the high quality execution and delivery of the planning

In 12 months:

• Groomed the team for multi dimension work like content strategy, display, and other digital areas
• Defined the succession planning for the team

Responsibilities of the role:

• Lead and oversee campaign planning, set up, management, tracking and optimization
• Lead the work streams with partners: local and regional publishers or content creators
• Lead the work streams with the agency teams: media agencies and creative agencies
• Work with the Managing Director, as well as implementation groups, to develop budget allocation across digital platforms
• Provide day-to-day direction to implementation groups for the tactical plan
• Ensure that critical milestones and deadlines are being met
• Insight and Analysis – develop and evaluate reports eligible for optimization: Performance against KPI, product, action plan, etc.
• Provides research and analysis to deal with various issues that arise in the execution of the tactical plan  

What you will need:

• A minimum of four years of experience in digital marketing communications
• Organizational skills and ability to juggle multiple clients/demands
• Strong strategic digital planning skills
• Good presenter and storyteller of how digital media works
• Negotiating and dealing with bigger issues with media owners
• Take the lead for the digital thinking on their account
• Commercially astute seeking out opportunities to grow revenue for MS
• Strong leader who inspires the team below them
• Be an evangelist of digital media, inspiring and challenging the client and Client Leads to think more digitally

About Maxus
Our team of around 2,500 people across 55 markets worldwide work for some of the world’s most well-known advertisers. Maxus has been the fastest growing agency network over the last five years, and at the heart of this sits our mantra of Leaning into Change. We embrace technology and innovation, challenging our clients to move forward; providing solutions that deliver tangible benefit to their business.

We are driven by our internal PACE values: Passionate, Agile, Collaborative and Entrepreneurial. We hire, train and reward based on these behaviours. While Maxus operates with the freedom of smaller independent agency, it is still able to draw on the resources of GroupM. This has allowed us to provide each of our talent the opportunity to reach their potential, many of whom have been recognised this year alone at Media Week, as well as the Crème de la Crème Media Award. To learn more about Maxus, visit us at http://maxusglobal.com   

Indonesia market overview
Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.