Description

Mindshare Singapore is looking for a Programmatic Trader to manage video, display and mobile campaigns for a key client across multiple brands in South East Asia. You will report into the Senior Manager / Associate Director, Programmatic and will work closely to support the team as well as local markets. We are looking for someone who thrives on challenges, eager to learn and has a positive attitude.

Reporting of the role

This role reports to the Senior Manager / Associate Director, Programmatic

3 best things about the job:

1. New and Dynamic – As part of the founding team, you will be directly involved in shaping the future of this business in this fast-changing programmatic industry.
2. Great work culture – You will work with a diverse and collaborative group of co-workers passionate about digital media that know how to have fun at the same time.
3. Flexibility and Empowerment – We appreciate colleagues who are tinkerers and problem solvers, those who think outside the box and contribute to new ways of working.

Measures of success –
In 3 months:

• Built up an understanding of the digital and programmatic ecosystem and have already launched several campaigns
• Developed relationships with local markets and vendors
• Become familiar with the processes within Mindshare and within your team including using GroupM admin, media and finance software.

In 6 months:

• Be able to smoothly handle a campaign from media planning to execution and launch with minimal supervision
• Be knowledgeable on all tools and platforms being used by team
• Be able to identify problems, troubleshoot and solve them with the guidance of your manager or vendors

In 12 months:

• The ability to drive media plans, campaigns and communications with local markets independently and with minimal supervision
• Mastered setting up campaigns and all the technicalities involved in it by having a deep understanding of all the tools and troubleshooting techniques
• Developed a sharp sense of results and numbers and be able to optimize campaigns

Responsibilities of the role:

• Create display, video and mobile media plans according to campaign briefs shared by the Mindshare local teams
• Coordinate with local Mindshare teams for smooth campaign execution – manage implementation timelines from media plan approval to campaign launch
• Accurately setup campaigns on Demand Side Platforms (DSPs) according to approved media plans
• Regularly monitor and optimize campaigns with the help of our DSP account managers to ensure deliveries as per plan are met or exceeded
• Proactively find ways to make campaign processes more efficient and find creative ways to optimize and deliver on goals
• Assist in evaluation of new platforms, supply sources and other technology vendors
• Assist in creation of post-campaign presentations – unearth insights, learnings and propose next steps
• Accurately enter billing details into internal systems in a timely manner
  
  

What you will need:

• Hands-on knowledge of advertising technology platforms such as ad servers and DSPs
• Preferably 1-3 years’ experience in media planning and buying, ideally focused on digital advertising but fresh grads with a Media/Advertising, Mathematics, Statistics or relevant degrees welcome
• Advanced Excel and Powerpoint skills
• Ability to work well within cross-functional teams and in a fast-paced environment
• Curious, sharp and good attention for detail

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.