Description

As the planning and market operations lead on the business, you will be responsible for ensuring the quality of planning product across all brands for P&G Indonesia by guiding & mentoring the team of planners. You would also be required to work closely with the respective planners of the category in delivering top quality Brand execution strategy.

Reporting of the role The role reports to Head of Strategy – Mediacom Indonesia

3 best things about the job:

1. Deep understanding of Consumer Goods marketing and Working on one of the world’s largest blue chip account
2. Superior planning skills across multiple touch-points including all Digital platforms
3. To acquire all the leadership traits and becoming performance and value oriented

Measures of success –

In three months:

• Complete understanding of the Product Categories and Planning Principles
• Independently own the entire workflow & process. Becoming the single point contact for the Brand managers and earning the confidence of the immediate direct reports and peers and the team members Consistent TRR scores of 8 and above

In six months:

• Delivering independently market reviews
• Motivate and manage well for the subordinated team member
• Working on Annual strategies, create 2 cases for award worthy submissions and with strong results

In 12 months:

• Create more new innovation / revenue opportunity from PG and also becoming business strategic expert for all the BMs
• Upscale the strategic planning skill and gain satisfactory feedback from client
• Independently handle the whole planning process and run the day-to-day activities smoothly

Responsibilities of the role:

• Ensure quality communication planning solutions for all brands across the P&G Indonesia portfolio by guiding the team of planners
• Ensure the team is able to develop & deliver an accountable media mix based on target audience insights, market landscape, competitive analysis and consumer purchase behaviour
• Serve as the key client contact for Mediacom planning team interfacing with various internal (regional Mediacom) and external stakeholders (local and regional client + other agency partners)
• Develop and maintain a pipeline of test and learn plans with a focus on digital (esp mobile)
• Develop and integrate insightful content where applicable
• Ensure development of integrated communications solutions that blur the line between online and offline. The team is progressively becoming hybrid in planning and implementation and you will be required to lead this transformation.
• Apart from brand planning, you need to lead Market capabilities project, working with multi-functional agencies for various project, working out scope of work, team and conflict management
• Demonstrating the media expertise and dominance and value to brand amongst multi-functional team assignments
• Understanding Quarterly and Monthly planning briefs and ensuring the team of planners translate these to BIC execution plans.
• Leading all Planning reports. Leading the Monthly media review for the country to the CMMs and BBs
• Assessment & quality check of media plans submitted against given brief
• Need to have the right brain-left brain expertise on assessing outputs of Analytical assignments (Econometric Modelling) driving the Award entry assignments for PG. You are required to write and sharpen entry drafts, work on the collaterals and create breakthrough storytelling
• Need to lead data and tool championship – thorough in 2020 Connection planning, Planning submission tools, Telmar, 3D, Figaro / PINERGY optimizer. Learn and guide the time to improve on the performance and initiate regular usage
• Responsibility of Monthly Media Plans and Quarterly Meeting:

• Competitive monitoring
• Recommend strategic / tactical changes
• Post Evaluation of Plans
• Approval on Future Plans
• Seeing business/sales and brand health numbers to recommend changes in plans

• Assisting the Category Leads in Annual category presentation
• Be the Key point contact for Indonesia CCLs & Country Media Manager for any category related work.
• Also take charge of Financial closure every quarter with Trading and Operations team Reading and sharing regularly Media Knowledge articles, cases , Links
• Create more additional scope and revenue opportunity from Client

What you will need:

• 8-10 years in Media Planning (some past experience of working on FMCG clients, desirable)
• Passionate and love for Media Planning with thorough domain expertise

• Thorough understanding of TV media planning, and good understanding of Digital media including Mobile and Social Media – Essential
  • Thorough understanding of Digital Media Planning (including Social and Mobile) –desirable
  • Basic media understanding of Print, OOH and Radio – Desirable
• Ability to multi-task
• Can work in high pressure situations
• Fast paced worker
• Brave and quick decision maker
• Spontaneous in Group discussions and have solid point of views
• Good combination of hard-smart worker with sincere diligence
• Good with presentation – creating and presenting and articulating thoughts
• Thorough knowledge of MS Office (Excel, Word, Powerpoint)
• Local market knowledge in Indonesia/South East Asia – Desirable
• Attention to details and thorough with complex reports and number crunching- Essential
• Fluent in Communicating in English (Oral and Written)
• Patience and Assertiveness
• Problem Solver
• Ownership of the work vs. Being told what to think/do
• Initiated
• Positive and Happy Predisposition
• Fun loving – have definite interest in co-curricular activities – active sports, dance, drawing, music, theatrics, etc.

About MediaCom MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com Find us on Twitter @mediacomglobal. Like us on Facebook at facebook.com/MediaComGlobalNews. Join us on LinkedIn at linkedin.com/company/mediacom.

About Indonesia

Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.