Description

Mobile Planning Manager

We are looking for a motivated and talented Digital Manager to support our growing GroupM Mobile department. You will be responsible for coordination with Agency Digital team and Mobile creative & technical team to deliver the campaign for all the GroupM internal clients.

Reporting of the role

This role reports to the Mobile Planning Director

3 best things about the job:
1. Mobile is the center of future digital marketing
2. Open environment to learn and keep yourself update
3. Knowledgeable team leader and supportive team members

Measures of success –
In three months, you would have: - been familiar with work flow and GroupM business structure

In six months, you would have: - been able to develop mobile media strategy, including budget allocation, media options

In 12 months, you would have: - been able to deliver overall strategy to client with Agency Digital team; optimize mobile campaign to reach client’s KPI

Responsibilities of this role:

- Independently develop mobile media strategy including media budget allocation and media options

- Strong data analysis skills, able to evaluate difference media options

- Optimize media strategy to improve ROI

- Be creative and innovative to make the strategy be update to market trend and insights

What you will need:

- More than 3 year experience in digital or mobile related

- Superb communication skills, clear and professional in client communications. Confident, outspoken, contributing, and not afraid to challenge.

- Well versed in writing proposals and presenting strategies in both Chinese and English

- Excellent project manager, ability to be on top of all things and managing client, and internal expectations

- Be able to think on the fly, demonstrated out of the box thinker

- Can work under stress

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com.

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

China market overview 

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.