Description

Reporting of the role

This role reports to the Head of Digital, China.

 3 best things about the job: 

• Lead the fastest growing business unit of "Play" (IMC) within Maxus with more than 12 people.
• Serve great multinational and local clients and take lead on strategies development. 
• Great exposure to work with media planning teams and integrate with content/search/social/EC/mobile as total solution for clients. 

Measures of success –

In three months:

• Build relationships across both internal and external stakeholders who will ultimately enable you to excel in your role.
• Demonstrate understanding of delivering an excellent service for clients which aims to exceed clients’ expectations.
• Gain the trust of your team and the client leads.

In six months:

• Identify and create opportunities to grow profitable revenue, and structure the team to deliver profitable business in the short/medium and long term stages.
• Build trust with key clients and be able to influence through the engagement process and actively listen to them, and respond to their queries and concerns.
• For the long-term team development responsibilities, you need to coach and assess each individual's strengths and improving areas for development by giving constructive feedback.
• Provide clear thought leadership in interactive marketing and drive digital integration into execution plans. 

In 12 months:

• Generate more profit by new business and by operational excellence.
• Integrate the team and services successfully in the overall planning product
• Lead a team with creativity and innovation, aggressively win and reward cases thought big ideas.

Responsibilities of the role:

• Lead overall communication planning, implementation planning process to provide insightful communication plans.
• Rise the innovation bar to be recognized as one of most creative agencies.
• Build and accelerate digital skills/capabilities of the team, process, and system.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Involve and assist in assigned pitches or/and large project.
• Leverage and analyze "Big data" from social listening, web/campaign tracking, competitive monitoring, media and other partners to explore deep-insights of consumers, to inform market strategy. In short, make strong data-driven recommendation to help propel business forward.
• Set team vision and mission to be in line with company positioning.
• Manage the team day-to-day acting as a mentor to junior employees.
• Conduct annual and interim appraisals of team members by given constructive feedback and share career advice. 

What you will need:

• Possess at least 12 to 15-year experience from either marketing or 4A advertising industries include corporate marketing, brand strategies, marketing consultancy, and creative/media agencies etc.
• Be able to build good rapport with clients, and identify/develop business opportunities to achieve P&L goals.
• Carry good leadership skills, has strong willingness to support and develop of team.
• Has good presentation skills to influence senior management both internal and external.
• Must has good English communication capabilities. 

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupmchina.com/
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.