Description

We are looking for a young and enthusiastic talent with 3-4 year digital planning experience and strategic thinking for automotive account.You will be a partner with integrated planning team and external media partners to drive integrated solutions. Overseeing the quality of work that gets delivered to the client.  

Reporting of the role
This role reports to the Associate Digital Director.

3 best things about the job:

1. Puts you on the cutting edge of digital advertising and digital measurement.
2. Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our team of digital specialists.
3. Opportunity to be a self-starter and to flex entrepreneurial skills in order to accelerate digital uptake with clients.   

Measures of success – 

In three months:

• Been up to speed with client’s portfolios / value proposition and able to articulate this confidently.
• Been familiar with all functions in GroupM and well organized the daily routine.

In six months:

• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.
• Aligned key stakeholders internally and at client’s side on Digital strategy for each brands.
• Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenge.

In 12 months:

• Taken solid ownership of the digital product and built an understanding of how this can best benefit your clients in conjunction with the other media division experts you partner with.
• Build strong relationships with the key decision makers at client side and within the company.
• Mentor and handle performance appraisal for Senior Digital Planner/ Digital Planner and lead projects independently.

Responsibilities of the role:

• Maintain an in-depth knowledge of client businesses and ensure digital strategies align with brands business objectives and needs. 
• To plan and develop ideas for “media first” innovations and build capability in strategy. 
• Be unafraid to push back, be bold and stand your ground in terms of ideas internally and externally.
• Collaborate with core planning teams to ensure optimal integration of digital solutions in the overall brand plans, and ensure deployment of best-in-class digital implementation across brands. 

What you will need:

• 3-4 years of planner experience, with strategic planner experience or a normal planner who has the digital planning experience or the planner from digital media.
• Familiar with the key digital media owners or vendors.
• With the ability to see growth potential within existing accounts such as targeting emerging media trends and tactics to create innovative media programs for the client.
• An independent, self-driven individual with highly responsible nature.
• Ability to work in a matrix organization, managing complexity and challenges.
• Auto industry service experience is preferred.
• Energetic, think differently, clear about career objective.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.