MEC | Senior Media Planner
Description
MEC is seeking a Senior Media Planner to maintain relationships with the brand teams. You will work closely with the Business Managers and other executives, acting as media experts on all projects as required.
Reporting of the role
This role reports to Business Manager.
3 best things about the job:
- Young and like-minded colleagues working together.
- Work with amazing people from different units like strategic planning, social media and data & analytics to name a few.
- Dare to be different to stand out from the crowd & strive to succeed.
Measures of success –
In three months:
- Have an understanding of the agency portfolio of clients
- Provide assistance in the evaluation of media opportunities
- Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges
In six months:
- Assist line Manager in annual review/planning proposal for the client.
- Start to build a relationship with specialists from client side
In 12 months:
- Mentor new Planners/Interns and assist in leading a small scale project (identify need, formulate idea into plan, set the scope and present to the Manager).
Responsibilities of the role:
- Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
- Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
- Troubleshooting and resolving any issues with media/account teams and media vendors.
- Assist CH/BM in developing brand KPI's.
- Analyze data to provide client with recommendations for optimizations.
- Maintain relationships with media suppliers, internal teams and brand teams.
- Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
- Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
- Resolve billing related issues.
- Work cross-functionally with Client management team and Account Directors as needed.
- Work with cross function departments/teams as part of the media management process.
- Showcasing of launches & presentations to the brand team after launch.
- Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
- Train Assistant Planner/Media Planner on media basics.
What you will need:
- Must be a MBA from a reputable university of equivalent.
- Must have an experience of at least 3-4 years in media/digital planning and buying.
- Must have strong organizational and numeracy skills
- Flexibility and able to work under pressure.
- Proficient in MS Excel.
- Excellent personal/organizational management.
- Able to set and meet multiple demands within challenging deadlines.
- Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
About Pakistan
The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.