Description

Mindshare is seeking a vibrant media professional with minimum 1-3 years of experience in media planning. In this role, you will be responsible for a wide spectrum of work including making of plans, evaluations, dealing with the channels, integrations, interacting with the client on key questions & also managing internal SU’s. There is a plethora of learning waiting to be explored.

This role reports to the Director – The Exchange

 
3 best things about the job:

1. You get to explore yourself – Push yourself to the next level, as the team already operates over and above the industry benchmarks 
2. Completely managing the plans from brief to planning and forward till implementation. Full accountability is yours – the canvas is open for you, if you have the hunger.
3. Experience the attention that no one else gets in the industry & learn from the best in the   business if you are willing to go over and above regular work. The role demands you to come out of the ‘only’ planning aspect and move to other important things in the industry.

Measures of success-

In three months:

• Complete knowledge of your category
• Make huge plans and manage media monies – full responsibility on the campaign, end to end

• Learnt & moved over your past, highly involved in the buzz within the team, working on over and above plans – sharing briefs with partners, external & internal, getting work done
• Take calls and share your POV on the brand & practical reality              

In 12 months:

• An experience of 24 months on your plate, exposure across traditional, digital, on-ground and branded content planning, even audit requirements
• Worked on award entries, which GroupM leads our industry

Responsibilities of the role:

• Manage the day-to-day relationship with the client
• Ensure that deliverables are sent as per the agreed timelines
• Ensure workable solutions are provided using secondary data analysis
• Ownership of everyday work with end to end campaign management
• Brainstorm, Ideate & keep track of properties in the market, with a brand fit & recommend suitable ones
• Help team with market intelligence & structured data reporting in order to strengthen the brand/portfolio AOP

What you will need:

• Minimum 1 years’ experience in media planning
• Strong understanding of all media verticals including digital
• High commitment & passion towards learning, growing & moving up your career
• In depth knowledge of all industry tools (BARC,IRS,MAP,TAM) 

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

India market overview

The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the center and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential