Description

MEC Analytics division is looking for a statistics specialist to further develop the modelling offering at the regional analytics hub, Shanghai.  You will help to execute modelling projects from proposal to presentation, further develop the modelling offering, and train others in the field – all with the purpose of using data informed decision making to improve the performance of advertising.

Reporting of the role

This role reports to the Analytics Director.

3 best things about the job:

1. You will cooperate on a team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
2. You will help determine the decision making of large, well known, international brands
3. Learning will be a part of your day-to-day job

Measures of success –

In three months:

• Become an active collaborator on the wider analytics and strategy team by attending team trainings and activities
• Fully familiarized with all of the data sources available to MEC
• Worked with modelling manager to build two cross media project proposals for a client
• Worked with modelling manager to build two econometrics project proposals for a client

In six months:

• Have sold a cross media and econometrics project to client
• Tested a statistical method (i.e. Decision trees, Structural Equation Modelling) for use in future product offerings
• Provided training on a bi-weekly basis to larger team on how to do econometrics and cross media projects, and other related topics

In 12 months:

• Sold, executed and presented four modelling projects with satisfactory results to the client
• Delivered a number of internal ad hoc advanced analytics projects which improved client/agency relationships
• Productized a new modelling offering/technique that can be sold or used to help internal media planning process

Responsibilities of the role:

1. Become a member of a larger team by attending team trainings/events, communicating and collaborating well with teammates of various expertise
2. Working with the modelling manager, own the execution of cross media and econometrics modelling projects
3. Learn, test, and develop the modelling based service offerings of the future
4. Help with Ad hoc analytics requests to improve client satisfaction around the agency

What you will need:

• Education – a degree in a quantitative field such as economics, statistics, finance (post bachelor study a plus)
• Experience – at least 5 years’ experience in owning econometric modelling projects (OLS and Mixed Effect Regressions)
• Experience – at least 5 years’ experience in owning cross media (or mind monitor) modelling projects
• Attitude – interested in statistics and an eagerness to learn, and enjoys working with others
• Skills – excellent in R or SPSS (R is preferred)
• Communication – good communication skills and comfortable to present
• Language – working proficiency in English, fluent to read/write in Mandarin

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.